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Executive Management Team & Board Members

Chief Executive Officer Philippa is a registered Nurse with an extensive Residential Aged Care management background. Her previous role was Chief Operations Officer for Rosewood Care Group and prior to that National Clinical Governance Manager for St Ives and Operations Leader for Brightwater. She holds a Masters in Business and post graduate qualifications in Leadership. She is passionate about leadership, culture and insisting on exceptional care for the residents.


President Jeremy Jacobs is an experienced finance executive, specialising in the provision of commercial management, and business & corporate strategy.  Jeremy is currently Chief Financial Officer, Company Secretary, & Chief Risk Officer at Foundation Housing.  Prior to this role, Jeremy was Director Corporate Services at VCS Ltd, a Director in KPMG’s Health, Ageing & Human Services division, Head of Finance Strategy at Ansell Strategic, Commercial Manager at Murdoch University, led Internal Investments at Bankwest, and was responsible for the State Commercial Department at Coles Group Logistics.


Vice President Mervyn Kitay is a Chartered Accountant and registered company Liquidator with over 30 years’ experience in public practice. He is the founding partner of Worrells Solvency and Forensic Partners in Western Australia.  Mervyn brings to the Board a discipline of financial management and the ability to recognize underperformance in business operations.


Vice President – Jad Reuben was born in Perth, Western Australia and is married with three young children. He completed a Bachelor of Commerce majoring in Finance, Marketing and Management and a Diploma of Financial Planning while working in the Financial Planning industry for a private firm for four years.  Jad joined the family retail (Textile Traders) and commercial property business which he managed for 14 years before the family successfully exited the retail business in 2018.  Jad was involved in all aspects of the business including Strategy, People, Financial and Property Management, Marketing, Warehousing and Distribution.  Jad is a current member of the Young Presidents Association (YPO) and enjoys spending time with family, friends and staying fit and healthy. Jad has had two Grandparents reside at Maurice Zeffert Home and believes that the home is a very important asset in the Perth Jewish Community.


Treasurer – Graham Walters is a Chartered Accountant and graduate of the Australian Institute of Company Directors with vast experience across diverse industries. Graham has specialist skills in identifying and delivering strategic projects and managing financial and operational functions with system review and implementation.


Secretary Karen Steinberg has spent over thirty years in business, both as a highly successful entrepreneur in the IT industry and in the corporate sector.  Karen was twice runner up in the South African Businesswoman of the Year.  Karen joined the Mental Health Commission four years ago as a Senior Program Officer.  She has a passion for helping people with mental illness and was a peer support volunteer for a suicide prevention outreach program called ARBOR for many years.  Karen also has a passion for contributing to the Community having spent over 10 years on the Carmel School Board and co-managing the 2014 Maccabi Junior Carnival in Perth.


Board Member – Dr Linda Friedland is a physician with more than 25 years’ experience in clinical medicine, and an international advisor to several Fortune and Forbes global companies. She consults to healthcare, biotech, corporate and financial institutions and as a speaker has delivered keynotes in more than 30 countries. An author of seven health books with a long career in television and media, she has developed public health and disease management programs in Asia, USA, Australia, Africa and the UK.  A graduate of the Australian Institute of Company Directors (GAICD), Linda is a non-executive director (and clinical advisor) on several Healthcare and Biotech boards within Australia and abroad. Among her roles, Dr Friedland, is the head of Business Development at Firebrick Pharma Australia, senior consultant to TargImmune Therapeutics (Basel, Switzerland) and cofounder and director of FFD Capital LLC USA. Both of Linda’s parents resided in MZH, her dad in high care for 4 years and mum in low care for 2 years both until their passing in 2020 and 2022.